Expert guides on GEO, AEO, and LLM SEO for Indian businesses
The perplexity vs chatgpt debate comes down to one question: are you trying to find information or create content? Perplexity is an AI search engine built to retrieve, cite, and synthesize real-time information. ChatGPT is a generative AI built to create, reason, and produce. Used for the right jobs, both are powerful. Used interchangeably, both … Read more
Learning how to rank in Microsoft Copilot starts with one fact most brands overlook: Copilot does not have its own crawler. It pulls directly from Bing’s search index, which means every step that earns you a Bing ranking also makes you eligible for Copilot citations. Microsoft Copilot reached 89 million weekly active users as of … Read more
If you want to know how to rank in Grok AI, you need to understand one thing upfront: Grok is not a reskinned version of ChatGPT or Perplexity. It uses two completely separate data sources at the same time, a live web crawl and the real-time X (Twitter) feed, and most guides only talk about … Read more
If you want to know how to get cited by Claude AI, start with the one fact most businesses miss: Claude does not use Google or Bing to find sources. It runs on Brave Search, and that single difference changes your entire optimization strategy. I have been running experiments on proaisearch.com since launch, tracking which … Read more
AI search optimization roadmap for new websites is the plan I wish existed when I launched Pro AI Search in April 2026. I spent the first two weeks doing things in the wrong order, writing content before fixing technical blocks, optimising for Perplexity before understanding that Gemini drives more traffic in India, and waiting for … Read more
How ChatGPT chooses sources to cite is one of the most practically important questions in AI search optimization right now, and most explanations get it wrong by treating ChatGPT as a single system. It is not. ChatGPT operates through two completely different mechanisms, and the one you are optimising for determines whether your strategy has … Read more
The best GEO tools in 2026 fall into two completely different categories, and buying the wrong one is the most expensive mistake marketers make in this space. I have tested several of these platforms while building Pro AI Search, and the one thing the Reddit community keeps getting right is this: most GEO tools are … Read more
A GEO content strategy is your systematic plan for creating, structuring, and distributing content that gets cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. I first started thinking about this as a distinct discipline when I was working on content for VEGA AI at LearnQ India, and I noticed something odd: … Read more
AI search optimization for Indian MSMEs is not a future concern anymore. I noticed this shift while working on search strategy at LearnQ India. We were tracking organic traffic for VEGA AI when I saw something that caught me off guard: referral traffic from chat.openai.com and perplexity.ai started appearing in our reports, even though we … Read more
IndiaMART AI search is reshaping how buyers discover sellers on India’s largest B2B marketplace, and most sellers have no idea it is happening. I started noticing this shift while tracking search behavior patterns in early 2026. Buyers were asking questions like “stainless steel water bottle supplier in Delhi” directly to ChatGPT and Perplexity instead of … Read more